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Our Leadership
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Peter Farrell
Executive Vice President, Worldwide Commercial Operations
Throughout his eight years with Cepheid, Peter Farrell has helped bring our cutting-edge medical technology and global infrastructure to markets around the world in his position as Executive Vice President of Worldwide Commercial Operations.
Peter’s journey to managing over $4B in revenue began when he earned his Bachelor of Science in virology from Western University Ontario in 1987. Peter started his career as a sales representative for Rhône-Poulenc (now Aventis) in Quebec, where he learned the unique challenges of medical sales. In 1988, he began a decade-long tenure at Abbott Diagnostics, where he held various commercial leadership roles that culminated in leading the Canadian sales team as National Sales Manager, with revenue of almost $100MM.
From 1998 to 2005, Peter served as Executive Vice President at iCAD, an innovative medical device company that used Artificial Intelligence to help detect breast cancer from digital mammograms. There he assembled the global team in many countries, earned premarket approval registration in the United States and over 40 other countries, and built iCAD’s global infrastructure. He returned to Abbott Point of Care as Director of Marketing and Clinical Affairs, then was promoted to Divisional Vice President and General Manager, where he was responsible for building the global business, resulting in an increase of revenue to over $500MM, until joining Cepheid as the Executive Vice President of Worldwide Commercial Operations in 2014.