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Our Leadership
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Luke Maitland
Vice President/Commercial GM, Europe, Middle East & Africa
As Vice President of Worldwide Marketing, Luke Maitland tackles the exciting challenge of promoting Cepheid’s life-changing medical technology around the world.
Luke earned his bachelor’s in Biomedical Science from University of Bedfordshire in 2011 and soon joined Meridian Bioscience as an intern. His impressive work led to a role as an associate product marketing manager. Luke quickly worked his way up the ladder, ending his six years at Meridian as the Director of Global Marketing. During this time, he also earned his MBA from the University of Xavier. Luke’s marketing experience included growth strategies, pricing guidelines, market trends and even cross-functional work with R&D. As a director, he led the global marketing of twelve FDA-cleared and fifteen CE-marked products.
Luke joined Cepheid in 2017, continuing as a Director of Global Marketing—focusing on Hospital and Commercial Laboratory Segments. Two years later, Luke became the Vice President of Marketing, the Americas focusing on building the department including product marketing, segment marketing, digital marketing, data analytics, and pricing. In January 2022, Luke shifted from the Americas to global marketing. In his current position, Luke plays an instrumental role in leading, shaping and implementing product, go-to-market, and commercial strategic initiatives.